Content producer Olivier Dauba, currently working on Ghost Recon Advanced Warfighter 2 for Ubisoft, credited Gears of War with attracting many more gamers to the Xbox 360.
Dauba spoke to Computer and Videogames about the development of GRAW2 and though he criticized Gears for being repetitive, he praised Epic for helping to sell more consoles.
Responding to whether or not he felt Gears would hurt the sales of the next Ghost Recon, Dauba said "Gears of War is the game that is selling Xbox 360 right now and that's very good for us. Obviously when we release GRAW 2 the install base for Xbox 360 will be much larger than it was when GRAW launched and Gears is hugely responsibility for this. I mean, thank you Epic - thanks to them there is maybe 10 million Xbox 360 consoles out there so it's good for us, we'll be benefiting from a much larger userbase."
Dauba also explained that Gears is not as deep as Ghost Recon, calling the core gameplay "very simple". It was easy to make fun of EA when they bashed Gears as being unoriginal. When the critic is a developer who built one of the most incredible pre-Gears games for the 360, it gets a lot harder to tease. I'll split the difference and say you'll have to pry BOTH GRAW and Gears from my cold dead hands.