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EA Sports Launches a US Marketing Tour for FIFA Soccer 11by Eric Bush
Chicago, IL - September 22, 2010 - Electronic Arts Inc., (NASDAQ: ERTS) today announced the launch of the “EA SPORTS™ FIFA Soccer 11 Takeover Tour,” a nationwide, 13 city, five-week long program that showcases EA’s acclaimed FIFA Soccer 11 videogame and PlayStation®3 (PS3™) computer entertainment systems. Throughout the five weeks, two vehicles outfitted with 15 TVs along with 15 PS3™ systems, plus a full-time crew, will travel the East Coast while another team will visit West Coast cities. At each Tour stop, fans will have the opportunity to play FIFA Soccer 11, as well as receive free prizes courtesy of EA SPORTS and PlayStation®, including Adidas-branded FIFA Soccer 11 T-shirts and the chance to win a PSP® (PlayStation®Portable)go system or a PS3™ system.
EA SPORTS FIFA Soccer 11 Takeover Tour Schedule:
EAST COAST WEST COAST
Date City Date City
9/25 - 9/26 Columbus, OH and 9/25 - 9/26 Chicago, IL
9/28 (LAUNCH) New York, NY and 9/28 (LAUNCH) Chicago, IL
10/2 - 10/3 Boston, MA and 10/2 - 10/3 Denver, CO
10/9 - 10/10 Baltimore, MD and 10/9 - 10/10 Phoenix, AZ
10/16 - 10/17 Atlanta, GA and 10/16 - 10/17 Los Angeles, CA
10/23 - 10/24 Dallas, TX and 10/23 - 10/24 San Francisco, CA
10/30 - 10/31 St. Louis, MO and 10/30 - 10/31 Seattle, WA
The EA SPORTS FIFA Soccer 11 Takeover Tour will be supported by an integrated marketing campaign, including live Twitter feeds, Facebook fan page updates, PlayStation.com and more, that will drive game and tour awareness, in addition to driving attendance at Tour stops.
FIFA Soccer 11 will be available in retail stores throughout the United States beginning Tuesday, Sept. 28. FIFA Soccer 11 reinvents player authenticity–on and off the ball–with all-new Personality+. Individual abilities are now reflected in-game, allowing clear differentiation for every player on the pitch. Plus, experience true freedom in man-to-man interactions with 360° Fight for Possession that transforms physical play from lateral jostling to full 360° collisions and new Pro Passing, where pass accuracy is determined by a gamer’s ability on the control pad, and player skill, situation and urgency on the pitch.
For more information about the EA SPORTS FIFA Soccer 11 Takeover Tour, including specific Tour stop details, visit the Facebook Fan Page at http://www.facebook.com/EASPORTSFIFA or via the Tour’s Twitter Feed at http://twitter.com/EAFIFA11Tour. Visit the official FIFA 11 game page at http://www.FIFA.EASports.com.
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