Halo 3 Preorder Stats Reveal the Obvious

Research conducted by GAME, Europe’s leading specialist video games retailer, shows that over a third of customers who have pre-ordered Halo 3, have previously bought Halo or Halo 2, and are predominantly male, aged 20-30, demonstrating that customers have grown up with the franchise and are extremely loyal to it.

The original Halo was released in November 2001 with its sequel, Halo 2, released three years later. Together these titles have sold in excess of 12 million copies and is considered one of the best selling game franchises ever.

Alex Croft, Managing Director for GAME Group’s Online Business said, “Halo 3 is one of the most highly anticipated Xbox 360 titles for 2007 and our customers are hungry to get hold of it. Halo 3 beta is a great way for gamers to actually influence the making of the game and will ensure the production of a truly amazing game.”

The Halo 3 beta is due to begin in spring 2007 and gamers will require a hard drive and valid Xbox Live® Gold subscription to participate in the test.