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It looks like the lack of fierce competition (NBA Elite anyone) – and the help of an NBA legend – is helping 2K Sports quite a bit these days in the finance department. The video game company has announced that its latest basketball game, NBA 2K11 (featuring Michael Jordan), has set a sales record for the franchise. “NBA 2K11 has now sold in nearly 4 million units since launching in early October,” Take-Two CEO Strauss Zelnick stated during an investor call today, “and has become the best-selling title in the history of both our basketball franchise and 2K Sports.” Congrats to 2K Sports for setting a pace with its basketball game. Now let’s see them do it again for NBA 2K12.
About: Basketball legend Michael Jordan will help develop the upcoming "NBA 2K11" game from Take-Two Interactive and will be on the game's cover. Jason Argent, vice-president of marketing at Take-Two's 2K Sports, said that's a departure from a typical cover deal with athletes. Usually, the game maker simply hands over a cheque. Players will be able to play Jordan's character to vicariously slam-dunk their way to victory from the comfort of their couch.
