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Microsoft Defends Crackdown & Halo 3 Strategy

by Matt Gibbs

Following complaints by some gamers that they are effectively being forced to spend $60 and purchase Crackdown in order to access the Halo 3 beta, Microsoft have defended their strategy to Reuters.

Craig Evans, Microsoft's director of marketing, said, "I can understand why people might think that, but the bottom line is that Crackdown is a game that stands on its own."

Evans offered furthered evidence of Crackdown's worth as a game by saying that over 600,000 people have downloaded the free demo, which is available on the Xbox Live Marketplace.

"People are definitely saying 'I'm getting a free beta with Crackdown', not the other way around," Evans continued. "The Halo 3 beta isn't going to push the game's sales into the millions. Crackdown is going to push its sales into the millions."

Here at Planet Xbox 360 we thought that Crackdown was a solid game and that, to paraphrase Evans, "it could stand on its own". What about those of you purchasing Crackdown? Is it for the game or the Halo 3 beta?


 
Member Comment
Harajuku
2007-02-19 01:39:56

I'm buying the Halo 3 beta for 60 bucks and they are going to include a free game called Crackdown. Sounds like a good deal to me. I know it's stupid but I probaby would pay $$$ just for the Beta - I've been waiting for years.
Grindstone
2007-02-16 17:20:39

If I hadn't received the Halo 3 invite, I wouldn't have bought Crackdown for it. $60 for a LIMITED beta is not worth it. Sure, I am a fan of the Halo series, but not enough to plop down 6 Hamiltons for it. As for Crackdown, it's just not my cup of tea. Beer anyone?
bagoblood
2007-02-16 00:35:04

I think it is likely that the halo 3 beta will be released to all xbox 360 gamers a week or 2 after the crackdown beta players. So everyone chill!
scarletsgrey
2007-02-15 22:12:59

Microsoft and its team of developers on the Crackdown project are happy with Crackdown for what it is, but it seems as though the public excitement and hype weren't overwhelmingly positive, so maybe they decided to add the halo 3 beta; ADDING the h3 beta! Whether or not microsoft is charging $60 for the h3 beta is a matter of whether you as a consumer are more excited about the h3 beta or Crackdown. Sure its part of good marketing for BOTH, but to belittle what the developers have done, which is put together a solid game is bad form in my opinion. After the interviews on the planetxbox360 podcast, I think I'll be buying Crackdown, and then trying the halo 3 demo as an ADDED BONUS.
Nate2583
2007-02-15 20:20:50

im with horngreen on this one..my biggest worry is that people will be playing this demo SO MUCH that they will get so tired of master chief and it wont be that big of an anticipation for the full game.. Unless the demo is really designed well enough to MAKE us buy halo 3...
Marc Madness
2007-02-15 20:00:17

Nelson is addicted to it because it is like "crack" for his eyes!! The game is called CRACKdown isn't it!?
Nelson
2007-02-15 19:47:18

haha. I really can't put it down. Crackdown's got it's faults (no versus multiplayer, weak bosses, so-so map features and grueling races) but the game is a heck of a lot of fun for what it is. And I'm addicted to it...
MuRdEr1
2007-02-15 19:42:46

HOW IS MICROSOFT RIPPING PEOPLE OFF...A REGULAR GAME COSTS THE SAME...AND THEY DONT THROW IN A BETA DEMO OF THE MOST ANTICIPATED GAME OF 2007...PEOPLE ACT LIKE THEY ARE CHARGING THEM HUNDREDS OF DOLLARS FOR THIS ITS COMEDY HOW SUM PEOPLE REACT..SAYING THEY HAVE TO PAY FOR CRACKDOWN JUS TO PLAY THE HALO3 DEMO..IF U WERE REALLY THAT MUCH OF A HALO NUTT IT SHOULDNT BOTHER U IN THE FIRST PLACE...WUTS NEXT PEOPLE COMPLAINING ABOUT BUNGIE CHARGING MORE FOR THE LEGENDARY EDITION....IDIOTS!
haukke
2007-02-15 19:21:48

microsoft isnt ripping anyone off.there were atleast 3 or 4 other ways to get into the beta.its just an added bonus.if i could give mine away to shut you all up i would.....babies.
DeliriumWartne
2007-02-15 19:11:20

Crackdown for Crackdown here. Halo 3? Never cared that much for the others, so I'm not fussed either way.
horngreen
2007-02-15 18:56:46

I'm one of the 600,000 who DLed the Crackdown demo. I also thought it was lame and deleted it after a few games. It seems we should be able to DL the H3 beta but I can live without it. What does suck is that by the time H3 comes out there will be hundreds of thousands of people who will have been playing H3 for months. They will have the advantage of knowing the controls, maps and feel for the game. This will make it annoying to come in and play. I couldn't imagine coming in and just starting Halo 2 at this point. Having your ass handed to you over and over because you're behind the learning curve gets old fast. At least MS didn't force a high def DVD player on us like Sony did I guess.
haukke
2007-02-15 18:32:04

nelson never seems to put it down so it cant be that bad.although it was free so........
haukke
2007-02-15 18:30:45

i pre-ordered crackdown after the demo and probably wont even play the halo 3 beta....didnt really play halo 2 either.
wrutless
2007-02-15 18:29:47

microsoft ripping us off again...good marketing tho
alexkoepp
2007-02-15 18:25:24

If crackdown is such a great game on its own, why not package the H3 beta in GRAW2 instead?
friedkarma
2007-02-15 17:36:15

So don't friggin' buy it! Its just a beta, so who cares? I don't have Crackdown or the H3 beta, and I can still sleep at night.
Marc Madness
2007-02-15 17:17:08

I am getting Crackdown for Crackdown, I will play the Halo 3 beta but probably not as much as I will play Crackdown
Recon73
2007-02-15 17:01:24

I pre-orderd crackdown for crackdown after playing the demo. Halo beta is just a plus as I am more intrested in crackdown to be honest.
DakotaDevil
2007-02-15 16:58:57

What are people complaining about? If they don't want to spend $60 for crackdown then don't get it. Microsoft isn't forcing them to buy anything. What a bunch of babies. They are the ones making it look like they are spending $60 for a beta, and not the other way around. I'm already in the beta but I plan on getting crackdown anyway because it is a very fun game.
remixFA
2007-02-15 16:51:33

id buy crackdown on its own for say.. 40 bux.. if i didnt just rent it. ill be buying it for the crackdown/H3 combo pack :)
salvia
2007-02-15 16:30:37

I'm buying Crackdown for Crackdown. Halo 3 is a nice addon, but definately not worth 60 on its own. Climbing the agency tower in the demo made me want this.
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Crackdown
Publisher
Microsoft 
Developer
Real Time Worlds 
Game Genre
Action 
Release Date
2007-02-20 

 
total images available: 64
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