OK, sound off on some of the biggest publishers in the game industry. Activision? Check. Electronic Arts? Double check. THQ? Well, according to company CEO Brian Farrell, check. During an interview with Industry Gamers, Farrell stated that THQ was just as big a publisher as the other two mega-titans. "We certainly think of ourselves as one of the big ones," he said. Despite the fact that EA and Activision’s earnings are in the billions and THQ merely in mega-millions, Farrell remains unfazed.
"We had the top selling game in March with Homefront. ...There was a time, 'Oh my gosh, THQ! You’re launching Homefront in March. It’s so crowded. You’ve got Crisis, you’ve got dadadadada...' We were number one. We crushed the competition here and in the U.K. and in other markets that we track. So our goal is to have great products, pick our spots, where we can compete and win. We talked about how we’re going to do that with Saints Row: The Third later this year. So it’s picking your spots, having great games from great creators, and it’s not about numbers of products - it’s about bringing great products to market, marketing them as we did with Homefront and as we intend to do with the rest of these games. So when we can compete, we win.”
"We talked about that on our call and I think the way we like to think about this is, we undertook a brand new strategy 2 years ago and turned the company around in 2010. Last year was kind of the quiet year for us, we didn’t release a lot of products, and now we’ve got a pipeline that I think our competitors would be envious of. So I’m a competitor, I love to compete, and we intend to compete and win."
Let’s see how THQ fares at E3 2011 next month. You can get up to the minute show coverage right here at PlanetXbox360.com.
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