The original Gears of War and Gears of War 2 have combined for over 12 million sales, and Cliff Bleszinski hopes to keep this trend going with Gears of War 3. “Definitely over 6 million, obviously,” Bleszinkski stated, when asked how many copies of Gears of War 3 they were expecting to sell. The next chapter of the Gears saga has an advantage this year, being released in September, months before many of the heavy-hitter titles packed into the Holiday 2011 Season. Bleszinski explains, “You get September, you get Black Friday, then you get all the money the kids get after Christmas they spend with their gift cards on the games; so sometimes you get a double, or triple bump. We just want to make sure enough people get their hands on it and their eyes on it to see that this is a great game.”
Bleszinski was sure to mention that Gears of War 3 will give gamers plenty of bang (or chainsaw rev) for their buck. Cliffy B and Epic did not want this game to be rented or sold back to GameStop. Bleszinski hopefully boasts, “We also wanted to deliver a game that has enough stuff so people don’t see it as a campaign rental. So you have Beast Mode, you have Horde mode, great versus multiplayer, a great campaign… hard to deny it. So we want a $60 day one game that people want to keep forever.” Gears 3 is already ⅙ of the way to their goal, with a reported 1 million pre-orders, a record high for an Xbox 360 exclusive title.
Gears of War 3 is slated for release on September 20, exclusively for Xbox 360.
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