Last Monday, everybody was talking about the website www.ModernWarfare3.com and how it re-directed users to the Battlefield 3 website. Some speculated that this was the work of Electronic Arts, who have dubbed Battlefield 3 the Call of Duty-killer. Evidence has surfaced that this is not the work of EA, but rather a fan of the Battlefield series. Still, Activision definitely should have secured the ModernWarfare3.com URL. Obtaining URLs is a common tactic in the video game industry, as it prevents incidents like the one that happened last week. This story got us thinking. What was Activision doing when they weren’t registering ModernWarfare3.com?
10. Too busy thinking up ways to make the Tony Hawk franchise more expensive and alienate more fans - With Tony Hawk Ride, they were trying to be innovative. The thought process was, “Gamers are seeming to like this whole motion control stuff, so let’s ditch the controller for a plastic skateboard.” They found that gamers didn’t want to drop the extra cash on a skateboard that didn’t work outside. There are still people playing Tony Hawk, so now Activision wants to charge them for tune-ups and plastic grip tape.
9. They became distracted while reading through Vince Zampella and Jason West’s e-mails - Activision wants to be ready when it goes to court with EA and the former Infinity Ward bosses. To prepare, they’ve been reading through all of their e-mails. Unfortunately, it seems Zampella’s uncle really loved to forward funny e-mails to his nephew, who would then send them to Jason West. West would read through the e-mail with funny pictures of cats and then reply “lol, we should talk about this at the office,” to which Zampella would then reply, “Sounds like a plan. I can’t wait!” The poor guys at Activision have thousands of these e-mails to read through.
This feature continues on the next page, please click Page 2 below to see what else Activision may have been up to.
