Bioshock Early Release Cleared Up

Have some of your friends been able to purchase Bioshock early? Well they shouldn't have... 2K Games got in touch with us to clear up the situation and let you know what was happening with the release. Here's what they said:

It recently came to 2K Games' attention that one of our retail partners prematurely sold some copies of BioShock prior to the game's official launch date. Retailers are typically shipped product in advance to ensure they can meet launch day demand on street-dated product. As a result, a few people were able to purchase the game early. Additionally, a TV advertisement for BioShock prematurely ran that incorrectly indicated that the game was available for purchase. 2K Games has reached out to our retail partners and is maintaining the street date of August 21st in North America and August 24th in Europe, when BioShock will be available at retailers. 2K Games is appreciative of the gamer excitement and critical acclaim leading up to the title's launch.

So there you have it, either the amount of stores selling the game early (i.e. now) will be cut down, or it will stop completely. Either way it will be available to everyone in the US on 21 August, and the UK on August 24.