TNA iMPACT! World Premiere at Bound for Glory

TNA and Midway today announced the world premiere of the TNA iMPACT! video game as part of Midway's title sponsorship for Total Nonstop Action Wrestling's "Bound for Glory," taking place next weekend in Atlanta, Oct. 13-14.

"Bound for Glory promises to be the biggest wrestling event of the year, and the Bound for Glory Fan Interaction is the perfect place for Midway to unveil the TNA iMPACT! video game," said Steve Allison, Midway chief marketing officer. "TNA and their superstars have been closely involved in the game's development, and we can't wait to deliver the authentic and cutting-edge TNA style of wrestling to gamers next spring."

As part of Bound for Glory, Midway and TNA will feature the world premiere of the TNA iMPACT! video game, scheduled for release in spring 2008 for the Xbox 360, PlayStation 3, Nintendo Wii and PlayStation 2, during the TNA Bound for Glory Fan Interaction on October 13, which puts the stars of TNA up close and personal with fans for a once in a lifetime experience

As title sponsor for Bound for Glory, Midway has been heavily featured in all promotional materials, including print and radio advertisements, posters and guerilla marketing tactics. A 30-second teaser trailer for Midway's TNA iMPACT! video game is currently being shown on TNA Today and in many advertisements leading up to the world-premiere unveiling of the game during the Bound for Glory Fan Interaction. A "first look" is also scheduled as part of the pay-per-view telecast, and ring skirts will feature the TNA iMPACT! video game logo during Sunday night's matches.