"Pandemic Studios will take over a gas station located at 8480 Beverly Blvd in Los Angeles on August 29th 2008. Beginning at 6 AM, you'll be able to fill up gratis, "until supply is out." We're not sure how long that will be, and we can only imagine the kind of crowds a free gas giveaway will draw in our fossil-fuel thirsty town, but we can't wait.
Why free gas? It ties into the game: Mercenaries 2: World in Flames is set in a world where countries rich in oil have found new power. That power corrupts, and in Venezuela, corruption has sparked a political coup. A power hungry tyrant uses Venezuela’s oil supply to overthrow the government and turns the country into a war zone. Players step into the role of a mercenary for whom politics doesn’t matter.
Also, it will draw a lot of attention to the title! The Petrol to the People event will feature Mercenaries 2 branding all around the gas station, promotional flyers being handed out to consumers and will even feature twelve actors dressed up as Mercenaries pumping gas."
[SOURCE]
