Preorders for Valve's upcoming zombie shooter have exceeded those of Orange Box by more than 40% and VP of marketing, Doug Lombardi attributes some of the popularity to the 10% promotional discount:
Sales goals are hard to truly define until you get close to launch, especially with a new game property. However, we're getting close now and it looks like Left 4 Dead may do ok.
Pre-orders for Left 4 Dead are currently exceeding Orange Box pre-orders by well over 40%, this driven largely by the 10 per cent off promotion being offered now for both versions.
And one could assume this trend over Orange will continue as the pre-launch demo hits and the largest consumer advertising campaign for any Valve game begins on buses, buildings, billboards, TV, magazines, and web sites in the next couple weeks.
Left 4 Dead is released in the US on November 18th and Europe on November 21st, 2008.
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