Website TechFlash.com sat down with Microsoft's Robbie Bach and asked the one question we have all asked hundreds of times: is Microsoft considering porting Blu-Ray technology to the Xbox 360 console. The answer: was in the negative (see definitely not). Check out the question and response below then click the source link for the full interview.
TechFlash: It’s been a year now since Blu-ray won the next-generation DVD format wars. When are you guys going to drop the “digital download” line and say, “Let’s just put the technology in the Xbox.”
Bach: "We have no plan to do that."
TechFlash: Why not?
Bach: "A lot of reasons. It’s not a feature we get a ton of requests for. We really don’t. When you ask people the list of things they want to see us spending time creating in Xbox, Blu-ray is way, way down on the list.
The second thing is, from a technical perspective, it doesn’t help us in the core of what Xbox does, which is in gaming. We can’t have publishers produce games on Blu-ray disc. Because then they won’t play on the 28 million Xboxes we’ve already shipped. So it doesn’t help us in the core gaming space.
The third thing, and this maps to all three of those, is that it costs a lot of money. And so the scenario is, OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.
Oh, and by the way, I have an even better way for you to get high-definition content straight to your TV, between the combination of what we’re doing with Netflix, what we’re doing with (video on demand), we have a great Xbox Live solution. In a way it’s a little bit of a technology looking for an answer. We just have no plans in that space."
[SOURCE]
