Roughly one year ago, Activision proudly announced that the Guitar Hero franchise had surpassed $1 billion in North American revenues (a feat accomplished in just 26 months). Now Guitar Hero has reached another important milestone, as Guitar Hero III: Legends of Rock has become the first ever game to generate $1 billion in sales.
The news came from Activision Publishing CEO Mike Griffith during his keynote address at CES. Griffith also noted how the video game industry has had a profound effect on other entertainment sectors, and that Guitar Hero in particular has been hugely important to the music industry. For example, in its first week, Guitar Hero: Aerosmith sold over three times as many units as Aerosmith's last studio album. Furthermore, he cited Nielsen SoundScan data, which showed that artists whose music was playable in Guitar Hero had seen download sales increase 15-843%. "Music has a history of evolving through technology and we are at the beginning of the latest chapter in that story," he said, as quoted by the BBC.
As for the newest Guitar Hero, Griffith said he's quite pleased with World Tour's user-generated aspect. 25,000 songs were created in the first 10 days and 141,000 songs have been posted so far. The Guitar Hero community site now has more than 600,000 members. To date, there have been 21 million user-song downloads.
Looking at the video game business overall, Griffith sees gaming dominating. "Movies, recorded music and TV - these are all stagnating or contracting entertainment sectors. Video games are poised to eclipse all other forms of entertainment in the decade ahead."
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