Redwood City, CA – June 1, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) and Realtime Worlds, Inc. announced today that they have entered an exclusive marketing and distribution agreement for North America and Europe that will bring the highly-anticipated All Points Bulletin™ (APB) to the Xbox 360, Playstation 3, and PC in early 2010. Founded by industry veteran David Jones, creator of Lemming’s, Grand Theft Auto 1&2 and Crackdown, Realtime Worlds’ latest project takes the universal theme of Criminals and Enforcement and brings it to a persistent, open world multiplayer setting in a modern, crime-ridden city.
“After a few years of quietly working on APB I’m extremely excited to be able to show it publically for the first time” said David Jones, Founder and Creative Director of Realtime Worlds. “To also be able to announce our marketing and distribution agreement with EA Partners at the same time is the cream on top. It’s very evident that EA Partners are clearly in-sync with our vision for APB and between us we aim to ensure gamers understand why it’s unique, and share our excitement”
“Throughout his career David Jones has continually forged new creative paths in interactive entertainment,” said David DeMartini, Senior Vice President and General Manager, EA Partners. “David and the team at Realtime Worlds are set to do it once again with APB. We are thrilled to have the opportunity to partner with them in introducing online persistence to 3rd person, open-world action games and defining a new category within the genre.”
APB is a new breed of online game. Set in a persistent living, breathing open-world urban environment where fame and fortune awaits all players. Some players will achieve this by feeding on the city, its people and its businesses…the Criminals. Some will live by a higher code and instead feed on the criminals and their organizations…the Enforcers. This dynamic where players become the core content for other players is one of the many unique features of APB. Its deep, rich customization system provides players with the ability to completely personalize their identity. Looks, clothing, vehicles and even music, all to astonishing detail and quality. For more information on APB please visit http://www.apb.com/.
All information contained in this news post comes directly from a press release sent out by Electronic Arts.
