Viva Pinata Guide Video on Marketplace

The fine, friendly folks at Microsoft Game Studio have delivered a video at the Xbox Live Marketplace, where the colorful Viva Pinata characters walk you through some of the game features.  You won't even have to pay anything to be guided in such a way.

Major Nelson has reported that the video will be found in the "demo" section of the marketplace, presumably because the developer considers it interactive content.  The marketplace describes it so:  "In this interactive video, characters from the TV series will show you the ins and outs of the Viva Piñata video game."

I have no interest in building a pinata farm, partially because I can't get the right symbol to appear over the "N", but I'm happy this is just a plain old promotional video and not a profit center.  Is it so crazy for a guide video to be free?