Grapevine, TX - October 3, 2009 - As the gaming world celebrates the launch of Halo 3: ODST, one of the most anticipated releases of the year, Bob McKenzie, Senior Vice President of Merchandising for GameStop, the world’s largest video game and entertainment software retailer, commented on the successful launch:
“While we don’t disclose sales figures for individual games, I can say reservations for Halo 3: ODST prior to launch were very strong, and first-day sales exceeded our expectations. We hosted successful midnight launch activities in almost 3,700 GameStop stores that were well attended, with some locations reporting lines of enthusiastic customers waiting for midnight sales to commence. That’s as much a testament to the legions of dedicated Halo fans as it is to the compelling marketing campaign that was waged to drive new Halo customers to purchase.”
Continuing to build excitement for launch, today GameStop is kicking off its Halo 3: ODST nationwide tournament across 2,200 store locations. Halo aficionados are invited to compete for berth in the “Melee in Manhattan” finals and a chance to win $5,000.
Halo 3: ODST “Melee in Manhattan” Tournament Details - The GameStop tournaments, which begin on Friday, Oct. 2, give players the opportunity sign-up at one of 2,200 store locations and test their skills one-on-one with other contestants to determine each round one winner. The second round takes place on Friday, Oct. 9, and the third round on Friday, Oct. 23. Sixteen players from the third round will advance to the finals event, Halo 3: ODST “Melee in Manhattan,” which will be held in New York in December. The overall tournament champion receives $5,000 cash.
For additional tournament details and to obtain a list of official rules, visit a local GameStop retail location or www.gamestop.com/halo.
All information contained in this news post comes directly from a press release sent out by GameStop.
