Los Angeles, CA - December 01, 2009 - Konami Digital Entertainment, Inc., and Jones Soda Co., a leader in the premium soda category and known for its unique branding and innovative marketing, today announced a nationwide consumer initiative in support of the famed Karaoke Revolution video game franchise. Driven by fun and friends, this aggressive multi-tiered marketing campaign will encompass retail, viral and grassroots efforts and a massive sweepstakes.
Karaoke Revolution television spots, airing in the top five markets will kick the promotion off, followed by unique radio promotions that will run in the top 10 markets. Jones Soda Co. will also feature Karaoke Revolution branded stickers on Jones GABA drink cans in 800 retail locations nationwide. Karaoke Revolution branded shelf danglers will be created to draw additional awareness at retail stores. On the grassroots level, Karaoke Revolution and Jones GABA street teams are already mobilizing to hit the night life at bars in New York, Los Angeles, Seattle, Boston, and Chicago. In addition, street teams will be at 39 college campuses where they will be demoing Karaoke Revolution and distributing Jones GABA drink samples.
"This partnership is the culmination of two companies sharing a vision of entertainment and high energy social interactions, all in the name of FUN!" said Clara Baum, Sr. Director of Strategic Marketing and Partnerships of Konami, "Jones Soda Co's dedication to creativity in the beverage arena combined with Konami's commitment to providing engaging gaming experiences has created an innovative program that consumers are going to find very exciting this holiday season!!"
"We are excited to be partnering with Konami and the Karaoke Revolution brand," said Josh Groff, Jones Soda Brand Manager. "Jones GABA is the perfect concentration enhancing beverage for dedicated gamers singing their way to top scores!
To encourage this spirit of fun and competition, Konami Digital Entertainment Inc. and Jones Soda Co. have launched a sweepstakes to give one lucky winner the ultimate Karaoke Package to take home, which includes a 42" plasma television, a year supply of Jones GABA soda, one copy of Karaoke Revolution and a Wii console. Additionally, the 1st and 2nd runner-up will win a copy of Karaoke Revolution.
Entry to the sweepstakes is simple and free. Just log on to and register to enter the sweepstakes. Once the contest is completed, one grand prize winner will be chosen at random to take home the ultimate home entertainment karaoke center! The sweepstakes is currently underway and continues through December 25. No purchase is necessary to enter. For more information on the sweepstakes, including registration, please visit .
All information contained in this news post comes directly from a press release sent out by Konami.
