New York, NY – December 8, 2009 - Rockstar Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is proud to announce an exclusive partnership with video game retailer GameStop Corp. (NYSE: GME) to offer exclusive in-game content for consumers who pre-order Red Dead Redemption on the Xbox 360® video game and entertainment system from Microsoft or the PlayStation®3 computer entertainment system either in-store or online at www.gamestop.com. For the first time ever, consumers will have the power to vote for their choice of one of three in-game outfit challenges as their exclusive pre-order bonus on the retailer’s website.
“We’re privileged to have fans that are just as passionate about our games as we are," said Alex Moulle-Berteaux, head of marketing for Rockstar Games. "Having fans choose their own pre-order bonus is a unique way to let them be a part of Red Dead Redemption.”
Players can vote to choose an outfit that will be earned by completing a unique set of in-game challenges. Once the challenges are completed and the outfit is unlocked, the outfit will uniquely affect how the surrounding world responds to the game’s protagonist, John Marston. Stay tuned throughout the month of January for new information about the outfits and their effects in-game.
For more information, log onto www.rockstargames.com/reddeadredemption.
All information contained in this news post comes directly from a press release sent out by Rockstar Games.
